B&Q Limited is a British multinational DIY and home improvement retailing company, headquartered in Eastleigh, United Kingdom, and is a wholly-owned subsidiary of Kingfisher plc. Founded by Richard Block and David Quayle in 1969 originally as Block & Quayle, the retail chain offers over 40,000 products across 300 physical stores and online shops.
B&Q were reported to have a customer base of seven million, of which it was estimated 75% use the retailer’s website to research their desired products, prior to purchasing in the shop. B&Q have customer loyalty schemes, such as the Diamond Club scheme which entitles members over the age of 60 to a 10% discount on Wednesdays on many garden products. However, no new customers are able to join the scheme.