Currys is a British electrical retailer operating in the United Kingdom and Republic of Ireland, owned by Dixons Carphone and selling home electronics and household appliances.
Established as a bicycle retailer in 1927, Currys expanded the range of goods sold and from the 1960s became a major retailer of household electrical items. In 1984 the company was bought by rival retailer Dixons, and the Currys brand was used for all outlets of the combined company. From 2008 the business turned away from shops in town centres to larger out-of-town stores under the Currys PC World brand, combining the operations of Currys with Dixon’s PC World under one roof; after the formation of Dixons Carphone in 2014, the stores gained Carphone Warehouse departments. By October 2021, all outlets will be rebranded as Currys.
Dixons Retail began a trial combining Currys and PC World shops in 2008. A number of shops have since been combined, with their shop formats merged into one. In some cases, this also involved the physical knocking together of some shops which were adjacently located. All advertising for the electronics side of both chains was merged.
During the Dixons Carphone Christmas 2015 to 2016 results update to shareholders, Sebastian James, group chief executive, revealed that over the following financial year the three-in-one shop format (shops featuring Currys, PC World and Carphone Warehouse branding under one roof) would be rolled out across the company’s entire portfolio on the United Kingdom and Ireland. The programme was expected to generate around £20 million of incremental annual earnings, due to recurring cost savings as a result of removing the property from the portfolio.
Following reorganisations in 2020 and 2021, Dixons Carphone announced that its entire retail business would be rebranded as Currys from October 2021, with the Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone brands retired in the UK and Ireland. In addition, the company’s name would change to Currys plc.