Trustpilot.com is a Danish consumer review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. Nearly 1 million new reviews are posted each month. The site offers freemium services to businesses. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index, but has been criticised for the publication of fake reviews, and for allowing companies to remove negative reviews

Anyone can post a review on Trustpilot. User account creation requires an email address or Facebook account. The company lets businesses collect and respond to reviews for free and offers specialized marketing and analytics features in their paid plans. It generates income from subscribing companies who use its software to be reviewed by customers and gain business acumen from reviews. Trustpilot has a licensing agreement with Google, allowing Trustpilot reviews to be listed as Google Seller Ratings, or “Google Stars.” It employs about 700 people and roughly 1,000,000 new reviews are posted each month. It has published 50 million reviews about more than 228,000 brands