Carwow is a UK based platform for buying new and used cars from franchised dealers. It uses the reverse marketplace model to remove the need for buyers to negotiate with car sellers. Users choose the car they would like to buy, along with the various specifications and features, then receive offers direct from dealers. It also provides information to prospective purchasers and gives feedback on rogue dealers and they also review cars via their YouTube page run by reviewer Mat Watson .

The company has partnered with the RAC as part of RAC Cars’ ‘search, buy, sell’ website.

Carwow was founded by James Hind and launched in May 2013. James Hind, when operating Carbuzz, came across the concept from a company that used the reverse tendering concept, called My Best Deal. My Best Deal was the concept of David Paterson, who had formerly been in the motor industry. David Paterson operated at a management level within the motor industry, providing finance and insurance services to clients. Carwow’s investors include venture firms Balderton Capital, Episode 1 Ventures, Samos Investments and Accel Partners. The company had sold over 20,000 cars valued at £550m by January 2016