DFS (DFS Furniture plc, formerly Direct Furnishing Supplies, DFS Furniture Company plc) is a furniture retailer in the United Kingdom, Spain, the Netherlands and Ireland specialising in sofas and soft furnishings.

In 1983, Kirkham purchased the business and the name of the Darley Dale based DFS Furniture Limited, founded by the Hardy Family in 1969. Northern Upholstery was renamed DFS (although some branches of Northern Upholstery in Yorkshire retained their original name until the mid-1990s) and at the time, had a total of sixty-three stores, employing 2,000 staff.

In 1993, DFS was floated on the stock market as DFS Furniture Company plc and valued at £271 million, with Kirkham and his family trusts owning just over half of the shares. The group had 21 stores at the time.

This brought the Kirkham family to the attention of thieves, who in 1994, broke into the family home at Sprotbrough while they were on holiday. The burglars bound and gagged the housekeeper and made off with money and jewels worth £2.4 million, later recovered, but still South Yorkshire’s largest armed robbery.

In 1998, DFS announced its first drop in profits in twenty-eight years to the London Stock Exchange. The company reworked its advertising to feature younger models, and in 2000, DFS announced a 79 percent profit increase. But the revival was short-lived, and in light of the continuing prevalence for private equity, Kirkham took the chain private again in 2004, leveraging his family’s own 9.46% stake with £150 million of family funds in an eventual £496 million deal.

Kirkham told the Yorkshire Post: “It’s something that’s caused me fitful sleep in the time I’ve been thinking about it. I’ve no hobby, this is my hobby – it’s what I do. I’m an entrepreneur. It’s almost as if I can feel the adrenaline running through my veins.” On 3 April 2010, it was announced that DFS had been sold to private equity firm Advent International for a reported £500 million.

DFS then acquired two smaller British retailers which had been struggling in the market: Sofa Workshop in 2013 and Dwell in August 2014. On 6 March 2015, the company floated on the London Stock Exchange again as DFS Furniture plc. In October 2017, DFS announced they had purchased one of their competitors, Sofology (formerly Sofaworks and CSL) in a £25 million deal.