In 2014 Iceland announced a sub-brand, Food Warehouse, a larger wholesale-type store which sells the same items as other Iceland stores, but in bulk. As of 2021 there are 140 Food Warehouse stores.
Iceland Foods Ltd (trading as Iceland) is a British supermarket chain headquartered in Deeside, Wales. It has an emphasis on the sale of frozen foods, including prepared meals and vegetables. They also sell non-frozen grocery items such as produce, meat, dairy, and dry goods. The company has an approximate 2.2% share of the UK food market.