Swarovski is an Austrian producer of glass headquartered in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski.

The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewellery and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.

Today, the Swarovski Crystal Business is one of the highest-grossing business units within Swarovski, with a global reach of approximately 3,000 stores in roughly 170 countries, more than 29,000 employees, and a revenue of about 2.7 billion euros (in 2018).

Swarovski is now run by the fifth generation of family members. It has been announced, however, that for the first time in the company’s history key, senior management positions will come to be fulfilled by non-family members during the course of 2022.