When they say “fit’s our thing”, they mean it. They don’t just sell women’s plus size clothing and plus size fashion, they are committed to fit for every body at Simply Be, offering figure-flaunting fits for sizes 10-32.

They believe in the power of great fitting style and its ability to unleash your inner confidence. They want every woman to feel iconic on the daily, in fashion that’s made to fit her, not for her to fit our fashion. They specialise in plus size clothing but we also celebrate the female form.

For too long in the clothing industry, the diversity of women’s body shapes has not been embraced — and it’s time that changed. Fashion is made for all proportions. Size inclusive clothing shouldn’t be groundbreaking, but it kind of is.

They know what works for her… and her, and her. They are committed to fit, to raising the standard and giving every woman the outfit she needs to be her most authentic, empowered version of herself. Whatever shape that may take.