If the home is where the heart is, the sofa’s the heartbeat. It’s the place we feel most at home, a haven from the outside world, where everything becomes manageable from the moment we flop. It’s our base camp for everything that the world throws at us. So it needs to be, well, Snug.

Being Snug sets you free from life’s constraints. It’s about pure, perfect cosiness that nudges the reset button and gets you back to neutral. It creates a space to grow, to be creative and to just be as you are.

That’s Snug. They are the Sofa in a Box company. They make people comfortable, whoever they are, wherever they are.

It all started after their founder Rob moved into a new flat and experienced the troubles of buying a sofa. Not only was it a stressful experience, but when it arrived 9-weeks after ordering, it was almost impossible to carry up the stairs and didn’t fit through his front door. To make matters worse, the company didn’t accept returns!

It was then he had a lightbulb moment. What if there was a high-quality, comfortable sofa, delivered conveniently in manageable boxes and tracked from order to delivery?

What if you could assemble it in the time it took to boil the kettle, without the use of tools? A sofa that could be built and rebuilt every time you move home and that came with a risk-free trial period.

What if there was a solution so simple it was hiding in plain sight… what if there was a Sofa in a Box?

So, partnering with the furniture specialists at their sister company Bridgman (est.1977), he banded together a group of like-minded people to make it happen.

Snug was born… and Europe’s first Sofa in a Box with it.