Schuh (pronounced “shoe”) is a footwear retailer based in Livingston, Scotland. It has 132 stores in the United Kingdom and Ireland. The company is predominantly a branded shoe stockist, selling over 80 brands, including Converse, Vans, UGG, Nike, Adidas as well as its own Schuh label.

• 1981: opened the first store on Edinburgh’s North Bridge Arcade
• 1983: schuh opens in Glasgow
• 1984: First English store opens in Newcastle
• 1990: Business is restructured and a new management team is established
• 1991: schuh HQ moves to Livingston
• 1992: schuh opens second store in Edinburgh and Glasgow along with Aberdeen and Newcastle
• 1994: New stores in Nottingham, Leeds, Hull, Liverpool and Manchester
• 1997: schuh opens first Ireland store in Dublin
• 2004: opened first London store at 200 Oxford Street
• 2008: 2nd London store opens in the Westfield London development
• 2009: The schuh welly exchange appears at 5 UK festivals and wins a UK Festival award for Best Brand Activation.
• 2010: Opens a ‘hometown’ store in Livingston
• 2012: schuh is acquired by US corporation Genesco
• 2012: schuh kids is launched
• 2015: schuh opens its first stores outside of the UK and Republic of Ireland in the Centro shopping centre in Oberhausen, Germany.

2012 saw the launch of Schuh kids: the first expansion of the Schuh brand since the company was acquired by Genesco in June 2011.

Since its launch, the Schuh kids store concept has proved extremely popular, receiving industry recognition with a POPAI interiors award in 2013. Schuh kids is now available in all stores as well as online.