Swiftcover home insurance is a product of online insurer ‘Swiftcover’, a company owned by Axa.

Axa trades in the United Kingdom as Axa UK, with subsidiaries including Axa Insurance, Axa Wealth and Axa Health. Axa PPP Healthcare was created when Axa bought Guardian Royal Exchange (GRE), though it subsequently sold the other parts of GRE to Aegon. The company also owns the fund manager Architas. In January 2007 Axa was reorganised into “strategic business units” aimed at competing within their specific markets.

In September 2013, Axa Wealth was fined £1.8 million by the FCA for failing to ensure it gave suitable investment advice to its customers. The regulator says it found “serious defects” in the way Axa advisers in Clydesdale Bank, Yorkshire Bank and the West Bromwich Building Society advised customers on investments.

In 2018, they became the ‘Official Global Insurance’ partner of Premier League team Liverpool F.C. and in 2019, began sponsoring the training kits of the team. In 2020, the partnership was cemented further in 2020, when they purchased the naming rights to the club’s newly-built training centre, which became officially known as ‘The AXA Training Centre