The brand DW Sports Fitness is now part of Fitness First

DW Sports Fitness was a British retailing and fitness business, founded as a result of Dave Whelan’s purchase of 50 JJB Sports fitness clubs with attached retail stores for £83.4 million in March 2009. The business would later encompass more than 140 sites, which included expansion to stand-alone retail stores and stand-alone fitness clubs. In 2011, the business joined buying group Intersport, and began using its name within its facades, and in 2016 it joint-purchased the Fitness First UK business alongside The Gym Group and Greenwich Leisure Limited.

In August 2020, it announced that DW Sports Fitness was to enter administration. A considerable number of its locations were then purchased by Frasers Group, who turned them into Everlast Fitness Club and Sports Direct locations, whilst some Fitness First locations would continue. It is understood that 922 jobs out of 1,700 were saved by Frasers Group. The DW Sports Fitness brand continues administration and realisation. A stadium near Wigan remains as DW Stadium for the time being