Victorian Plumbing is a British eCommerce company listed on the London Stock Exchange’s Alternative Investment Market (AIM). The company specialises in bathroom related products and is thought to be the largest company to float on the AIM.

The organisation has no physical retail outlets. Instead, it stocks its products at central warehouses, sells them via its website and delivers them directly to its customer’s properties. At the time of their initial public offering, the company claimed that eighty-six per cent of its sales were to retail customers.

Mark Radcliffe founded the company in 2000. Radcliffe began his career selling mobile phone accessories on eBay. Radcliffe claims to have started the business from his parent’s shed after setting up a website for his father, who restored Victorian bathrooms for recreational purposes. The organisation employs approximately five-hundred and forty people at its headquarters in Merseyside and its premises in Birmingham.

The company claims that it raised £11.6 million in new money to cover most of the costs of the IPO. JPMorgan is believed to be among the group’s largest non-family shareholders post-IPO.