Baldock Services have facilities operated by Welcome Break

Welcome Break is a British motorway service station operator that operates 35 motorway service stations in the UK. It is the second largest motorway service area operator behind Moto. It also operates hotels and motels.

Facilities

The main building at Welcome Break’s Telford services
The facilities available at Welcome Break service areas varies at each site, with most sites open 24 hours a day throughout the year. Typically, each service area comprises a café or restaurant, a retail outlet, a hotel and a petrol station. All sites have WHSmith, Burger King, an eat-in restaurant, a coffee shop (Starbucks Coffee), and a petrol station (Shell or BP).

Hotels
The majority of hotels at Welcome Break service areas are franchises of Days Inn or Ramada; many of these were once branded under Welcome Break’s own brand, “Welcome Lodge”; the last of these, at Newport Pagnell and Charnock Richard, was rebranded to Days Inns in May 2009 and also took over operation of three former PURPLE hotels at Cambridge, Peterborough, and Stevenage in July 2009, each three have reopened as Days Inn taking its total to 26. In September 2012, Welcome Break opened a Days Inn at the new Cobham Service area on the M25, and 2013 saw a rebrand of Days Hotel London North and Days Inn London Stansted into Ramada hotels. In December 2014, Welcome Break purchased Days Hotel Wakefield, and after a full refurbishment, it was reopened as Ramada Wakefield in January 2015.

Catering
When the Welcome Break chain was sold by Granada, branches of Little Chef at those sites were replaced by a similar table service restaurant, Red Hen. High prices earned the chain the nickname “Little Thief”.

Eat-In became Welcome Break’s own brand self-service restaurant. However, these have since been replaced with food courts, featuring a selection of brands varying from location to location:

Subway was opened at 15 Welcome Break sites from January 2015 to May 2015.

Harry Ramsden’s, a UK-based fish and chip restaurant (also offering a range of breakfast to eat in or take away), is included at the majority of sites.

Waitrose has franchise stores at most Welcome Breaks.

In May 2006, a branch of the international coffeehouse chain Starbucks was opened on a trial basis at Corley Services on the M6 motorway. Starbucks is now available in most Welcome Break services. Some services have drive-through Starbucks in separate buildings.

Welcome Break is a long-standing KFC licensee, operating KFC fast-food restaurants in 24 of its service areas. In May 2005, Welcome Break announced a deal with KFC designed to bypass tough UK motorway signage legislation. UK law used to prevents motorway service area operators from displaying additional brand names other than their own company name on roadside signage. To circumvent this restriction, a new subsidiary company “Welcome Break KFC” was registered. However, now it is legal to have up to 6 logos on motorway service station signs.

Burger King restaurants operate at all Welcome Break service stations except Burtonwood and Derby South.

Tossed is a healthy food-based restaurant chain at selected Welcome Break services. These are Oxford, South Mimms, Birchanger Green, Warwick and Fleet.

In 1995, it was announced that they were going to add a McDonald’s to every one of the services, but the process was stopped after just two because Forte was acquired by Granada (now Moto), a deal which included Welcome Break and lost out to Burger King being added instead. There are no longer any McDonald’s branches at Welcome Break sites with the last two at Fleet services and Woodall services closing in March 2020. This was due to a licensing agreement with Burger King that prevents a McDonald’s on any site with a Burger King.

Chopstix, was first introduced in August 2016 at Birchanger Green and now has a few branches at other services.

WHSmith
Recently, Welcome Break service areas have followed the industry-wide trend toward partnership with High Street brands. W H Smith stores have been introduced at the majority of Welcome Break sites as a replacement for the traditional unbranded retail outlets. Initially launched as a trial store at the Newport Pagnell site in February 2007, W H Smith stores have now been rolled out across the Welcome Break portfolio.

Fone Bitz
Fone Bitz sells electronics across the motorway network and operates at most Welcome Break sites. Fone Bitz sells a range of Mobile Phones, iPad, iPods, laptops, electronics and car accessories in general.

Welcome Break Gaming
Welcome Break Gaming is a self-branded betting arcade located at all Welcome Break sites, except the Welcome Break, operated Days Inn hotels and motels.

Gridserve (previously Ecotricity)
In July 2011 it was announced that the green energy provider Ecotricity will be providing fast and normal electric vehicle charging stations at Welcome Break service stations as part of its ‘Electric highway’ network, linking London in the south with Exeter in the west and Edinburgh in the north.

In July 2021, it was announced that Gridserve had purchased Ecotricity’s “Electric Highway” charging network. Gridserve agreed to maintain the network’s relationship with Welcome Break and will start updating charge points to include contactless payment and faster chargers

However, whilst other MSAs were rapidly upgraded, by Christmas of 2021 Gridserve had been unable to upgrade any of the Welcome Break sites. Speculation online that Welcome Break was blocking them from doing so was given credence by the installation at South Mimms of EV chargers bearing the Welcome Break brand.