Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.

Macron operates in three main business areas:

Teamwear: for football, basketball, rugby, volleyball, baseball, handball, five-a-side football, and running.
Merchandising: official kits, free-time apparel, and accessories for the supporters of Macron’s sponsored clubs.
Leisurewear: sports-inspired apparel for those wishing to wear Macron off the field.

Macron was founded in 1971 as a distributor of American sportswear brands in Italy. A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.

Macron began providing team wear to professional football in 2001, its first contract being with Bologna. Expansion beyond the domestic Italian market began in 2005.

In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in its renaming in July 2014 to Macron Stadium. Macron supplanted Reebok as the stadium namesake and will provide the club’s kit.