Zalando is a German multinational E-commerce company based in Berlin, Germany. The company follows a platform approach, offering fashion and lifestyle products to customers in 23 European markets. Zalando was founded in Germany in 2008.

In 2011 Zalando launched Zalando.co.uk, thereby offering its retail services to UK customers. Deliveries were operated by YODEL. In the same year, the E-Commerce platform launched a TV ad in English, replicating the humorous format used in its German-language commercials. In it, a long-suffering husband bemoans his wife’s addiction to buying shoes and warns other men about the dangers of introducing women to Zalando.

In 2015, Zalando acquired a 20% stake in Cheltenham-based software company Anatwine, headed by a former e-commerce director of SuperGroup, for a seven-figure sum. Anatwine’s software – which helps online fashion retailers and brands integrate their processes, systems and stock files – will enable current and future clothing and accessory brand clients to use Anatwine’s technology to sell their merchandise through Zalando. Zalando is expected to speedily widen Anatwine’s range of brands