Domino’s Pizza, Inc., branded as Domino’s, is an American multinational pizza restaurant chain founded in 1960.

Beginning in 1973, Domino’s Pizza offered a guarantee to customers their pizza would be delivered within 30 minutes of placing an order or they would receive the pizza free. This guarantee was changed to $3 off in 1987. In 1992, the company settled a lawsuit brought by the family of an Indiana woman who had been killed by a speeding Domino’s delivery driver, paying the family $2.8 million. In another 1993 lawsuit, brought by a woman who was injured when a Domino’s delivery driver ran a red light and collided with her vehicle. The woman was awarded nearly $80 million by a jury but accepted a payout of $15 million. The half-hour guarantee was dropped that same year because of the “public perception of reckless driving and irresponsibility”, according to then-CEO Tom Monaghan.

In December 2007, Domino’s introduced a new slogan, “You Got 30 Minutes,” alluding to the earlier pledge, but stopping short of promising delivery in half an hour.

The company continues to honour the 30-minute guarantee for orders placed in its stores located in Colombia, Vietnam, Mexico, China, and India. The 30-minute guarantee is subject to the terms and conditions applied in the respective country.